Brian Holcombe is the principal of Carbondale, Colorado-based media agency rygr, where he helps leading passion brands like Salomon and Fjällräven drive deep, lasting connections with active lifestyle consumers through traditional media relations activities as well as emerging channels like social influencer campaigns and paid social media promotion.
With a background rooted in media, specialty retail and outdoor leadership, Holcombe has held leadership roles in the marketing and editorial fields, including a five-year stint at VeloNews, where he directed online content for the cycling publication. He holds a Masters degree in Public Relations and Marketing Communications from the University of Denver and a Bachelors degree in Natural Resource Tourism from Colorado State University.
Holcombe spends his free time picking a variety of stringed instruments, adventuring with his wife and sons on river and land, coaching youth sports, carrying a bow around in the mountains, flogging himself in the gym, trail running, fishing, and skiing.