Loading…
Welcome to Grand Junction and Techstars Startup Week - West Slope

Sign up or log in to bookmark your favorites and sync them to your phone or calendar.

Marketing & Communications Track [clear filter]
Thursday, June 6
 

2:45pm

The Role of Social Media & Your Website in Your Marketing Mix
Limited Capacity full
Adding this to your schedule will put you on the waitlist.

Should you spend more time on your website or social media? Hear two presidents from young tech companies in Carbondale present conflicting arguments! Stephen Shapiro (SchoolBlocks.com & CleverSite.com) will leverage his experience with schools and nonprofits while Brian Holcombe (Rygr.us) will leverage his experience with brands such as Keen & Salomon. It will be a fun (and hopefully combative) session!

Speakers
avatar for Brian Holcombe

Brian Holcombe

Principal, rygr
Brian Holcombe is the principal of Carbondale, Colorado-based media agency rygr, where he helps leading passion brands like Salomon and Fjällräven drive deep, lasting connections with active lifestyle consumers through traditional media relations activities as well as emerging channels... Read More →
avatar for Stephen Shapiro

Stephen Shapiro

President, CleverSite.com
Stephen Shapiro is the president and founder of SchoolBlocks, a school website platform serving over 1,000 schools. He is also the founder of CleverSite.com, a highly automated website solution for small business. Stephen founded SchoolFusion while a student at the University of... Read More →


4:00pm

The Power of Stories to Tell, Sell and Compel
Limited Capacity filling up

Join this conversation about the role of storytelling in your marketing and communications. Whether it’s for your customers, employees, shareholders, investors, or community, storytelling is one of the most powerful tools for conveying the purpose behind your brand and your product. In this interactive session, we will dig into how to find, create and deliver your stories with a group of experienced marketing professionals and storytellers.

Moderators
avatar for Amy Kemp

Amy Kemp

Founder, CampSight
Hi! I love fresh ideas, as much as fresh powder. And believe that one story, one project, one new business can nudge the universe in a positive direction. That's why I work to support new ideas, new stories and new startups. I'm the co-founder of ELEVATE coworking space in Breckenridge... Read More →

Speakers
avatar for Jill Lau

Jill Lau

Founder & Managing Director, JRL Digital Media
Hi, I'm Jill Lau! I liken my digital marketing expertise to a charcuterie platter, because it encompasses all the goodies: SEO, web design, social media management, content creation and email marketing. I started working in the digital marketing world in 2013, and committed full time... Read More →
avatar for Chuck Sullivan

Chuck Sullivan

Something Independent
avatar for David Holbrooke

David Holbrooke

Ringleader, Originalthinkers.com
David Holbrooke is a filmmaker and cultural entrepreneur, as well as the host and founder of Original Thinkers. In his previous role as the director of Telluride Mountainfilm he inspired and entertained thousands of people every year with his innovative programming and watched nearly... Read More →


Thursday June 6, 2019 4:00pm - 5:00pm
SpringHill Suites Downtown Grand Junction - Main Street Room 236 Main St. Grand Junction, CO 81501
 
Friday, June 7
 

1:00pm

Creating a Winning Content Strategy for Your Business Using Tech Platforms
Limited Capacity full
Adding this to your schedule will put you on the waitlist.

Content is now the way that businesses should be selling their products and services. Creating a consistent content strategy will set you up for success. In this presentation, Jean Ginzburg will cover finding your ideal target market, marketing messaging, content creation, and creating a content calendar.

Speakers
avatar for Jean Ginzburg

Jean Ginzburg

Founder, Jean Ginzburg.com
Jean Ginzburg is a #1 best-selling author, award-winning entrepreneur and digital marketing expert with more than 12 years of industry expertise helping companies scale revenue, optimize sales and marketing processes and improve productivity. Jean is the CEO and Founder of JeanGinzburg.com... Read More →


2:15pm

PR & Corporate Social Responsibility Best Practices
Limited Capacity seats available

Strategic and thoughtful communications is more vital than ever before, thanks to the explosion of consumer engagement through news and social media, the collapse of reputation and trust in major institutions, along with the ever-changing demands of the C-suite. Through an engaging presentation followed by an interactive Q & A session, we will explore the fundamentals of strategic communications and why taking a values-based approach will set you up for success no matter what phase your business may be in.

Speakers
avatar for Molly Cuffe

Molly Cuffe

Director, Corporate Responsibility Communications, VF Corporation
Having grown up in the mountains of Montana, my love of the outdoors started at an early age and runs deep. So much so, I made a career out of outdoor meetings – on ski lifts, along river beds, hiking in the mountains, and even wandering the sheep stations of New Zealand. I have... Read More →


3:30pm

Digital Marketing Sales Funnel Analysis
Limited Capacity seats available

Learn what role each of your digital marketing efforts plays within your sales funnel to convert audience members into paying customers. Use your digital marketing sales funnel to set realistic goals for social media reach, website traffic, and sales conversions. In this interactive workshop several marketing professionals will share their tips and tricks for understanding and leveraging your digital marketing strategies within your sales funnel.

Moderators
avatar for Kayleen Cohen

Kayleen Cohen

Founder, Mtn. Dog Media
My name is Kayleen Cohen and I'm a small business owner, lover of people, and lover of dogs. I launched my startup company more than six years ago and have since learned a lot of valuable lessons about operating a small business, working as a freelancer, and work/life balance. I've... Read More →

Speakers
avatar for Kinsey Streib

Kinsey Streib

Founder & CEO, NATIF Creative
I help businesses develop their branding & social media marketing strategies. I specialize in social media management for local businesses, as well as blogging & Pinterest marketing.
avatar for John Walden

John Walden

CCO, MySalesButler
In the course of my working life, I’ve played roles in multi-media, web development, advertising, robotics, community organizations and marketing. The impact of tech has been profound and I’ve come to accept that constant disruptive change is normal. And yet, I continue to observe... Read More →


Friday June 7, 2019 3:30pm - 4:30pm
SpringHill Suites Downtown Grand Junction - Main Street Room 236 Main St. Grand Junction, CO 81501