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avatar for Clare Hefferren

Clare Hefferren

Vail, Colorado
Founder of Callosum, and a senior brand builder who's equally comfortable in the backcountry and boardroom, Clare has proven success in understanding the brand life cycle. Callosum guides outdoor and mountain lifestyle brands through critical strategic thinking, disruptive story creation and brand marketing which result in measurable cultivated relationships. Her messages create a genuine connection between the consumer and the product resulting in strong sales and brand loyalty. Strengths focus on engaging consumers by identifying brand opportunities and innovating products and services into market leaders with extraordinary profits.

Based in Vail, Colorado since 2010, Clare travels nationally for client projects and public speaking engagements. Away from the desk, she's a lifelong outdoor enthusiast: Alpine & Telemark Skier | Slalom Water Skier | Snowshoer | Trail and Road Runner | Road Triathlete | Road & Mountain Cyclist | Hiker | Backpacker | River & Reservoir Stand-Up Paddler | Scuba Diver | Swimmer. Her passions are reflective in her community involvement as a part-time PSIA Certified Level 2 Vail Mountain Private Ski Instructor (5yrs), Vail Valley Business Women board member (3 former roles), Sacred Cycle Board Marketing Director, and Camber Outdoors member.